blue basilica

~ as if truth were a secret in such low solution that only immensity can give us a sensible taste ~

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Location: Brooklyn, NY, United States

Thursday, April 27, 2006

postus interruptus: 2.

(c-note: this is more like a rantus interruptus.)

3.3.06: you gotta be kidding me.

this morning, while listening to espn radio, i heard something that cracked me up like a bastard.

it was an advertisement for philip morris's quitting smoking help program. (now, i just want to be clear on something. i assume that the tobacco companies, by now, are in some way forced by law to promote quitting, and to engage in anti-smoking campaigns. [if anyone knows for sure, id love to hear about it.] so in that case, the criticism im about to levy might not be fairly directed at philip morris; it would more be a criticism of the government--or our society as a whole for apparently necessitating such dumbass regulations, whoever is truly responsible for them. in any case, my gist is the same.)

here's the point, dude. you cannot, i repeat you cannot, as a "legitimate" society, have giant tobacco companies engaging in quitting smoking campaigns, because it is an insult to the intelligence of said society on a scale so massive, that for the society to allow it is tantamount to every man, woman, and child standing up and declaring 'we are all full of shit.'

now, you might think, c'mon--there are bigger projects our society is working on that proclaim that we're all full of shit, like the war in iraq, or intelligent design. but i propose that as a matter of principal, those travesty-pills are easier to swallow, down the gullet of reason. you can make much sounder arguments, though i vehemently disagree with them, for those two crises in values.

but you cannot make the argument that it's ok to walk into an aa meeting and see a banner that reads tonight, brought to you by bacardi. and you cannot let big tobacco stick its tongue out at all of us by claiming to be interested in anyone quitting smoking. esp. when big tobacco surely depends financially on the lifelong heavy smokers--the very people who try again and again to quit and cant--more than on any other group.

9 Comments:

Blogger Nora said...

Just want to point out that the requirement that tobacco companies create and sponsor anti-smoking campaigns was, according to some sources, suggested as a condition to the settlement of class-action suits brought by the families of those who died after starting to smoke back when tobacco companies pretended that all was well. I have heard (in a law school class but I just don't remember which one) that some plaintiffs were willing to take significantly less money from the tobacco companies to settle as long as the settlement agreements included some requirements on the part of the tobacco companies that they take affirmative steps to participate in the government's anti-smoking information dissemination.

It all seems so obvious now, but back then, when these lawsuits were new and it was just being discovered that these rat bastard tobaccoists had been hiding this information for years, it was probably a lot more shocking. I for one am a big fan of those ads, not because I think they work, but because it makes me think of those people who possibly thought up the requirement.

And, as both Idowhatiwant and Colby know, I HATE cigarettes.

5:44 PM  
Blogger Nora said...

But I agree with idowhatiwant that it would have been better to make smoking riDOCKulously expensive.

5:45 PM  
Blogger Peter M said...

This comment has been removed by a blog administrator.

2:07 AM  
Blogger Peter M said...

This must be the Mother of all Recuperations, beyond the most garish pastiche. or is it?

we know that on a materialist level, policies of prohibition drive up the profits for the black market in contraband, and that the illicit economy is an essential pillar of the state, whether is supports sub-economies of enforcement, trafficking, social fragmentation, or disavowed tiers of legal limbo. How long before Tobacco speak-easies open the field for a new string of rackets?

just as a state that is defined by the conditions of its impossibility (a state founded and sustained on slavery, drugs, genocide, labor corruption, tax-evasion, etc.) must disguise its wretched foundations by fighting a permanent 'War on X Y & Z,'so too isn't it quite fitting with the trend that our Tabacco companies should morph into Anti-Tobacco companies? The really deft work of simulation is to imagine that this is the exception to the rule.

That all sounds a little wacky, maybe, but there are other factors that hedge against some type of insane lung health craze. Given the assurity of churning migrational movements for the foreseeable future, we can really appreciate some of the global policy choices of the US executive during the period of 1988-1992.

1. a counter-productive prohibition model addressing controled substances was forced through the UN, harmonizing co-operative states with US law enforcement bodies.

2. Nixon's anti-narcotics measures were expanded to give all federal and local law enforcement and intelligence agencies more robust operational authority, more leeway in prosecuting and penetrating the drug trade, and the Rockefeller Drug Laws targeted users with equal gusto.

3. All bilateral and multilateral trade initiatives mandated the forced entry of Big Tobacco into 'emerging markets,' initiating a global bonanza of cancers and fatalities beyond the pale of anything perpetrated within the core economies of the North Atlantic.

4. Reagan's disastrous policies of financial deregulation were continued or left on course, while subornation at all levels of the Department of Justice skyrocketed. Thus, all global offshore money laundering operations grew apace and absorbed a steady stream of tax and tarriff free products, including tobacco.

Given the proliferation of mercanaries and resource wars in our new century, with all of the migration that entails, there can be little doubt that new generations of smokers will arise from all corners of the world to grow their domestic markets and to yield ever more nicotine addled layers to the U.S. underclasses.

2:36 AM  
Blogger Peter M said...

Upshot of rambling post:
'truth' campaign analogous to Ad Council's 'Just Say No.' Illicit economy-- profitable and murky as ever. If during the next Super Bowl they tell you that Camel Lights support terror, now THAT would be bold.

3:02 AM  
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